About the project
Created to launch a new aesthetic center in Ciudad de Panama, this project focused on crafting a premium identity for a space dedicated to laser hair removal and advanced beauty treatments.
The goal was to establish a complete visual identity, including brand development, digital and print applications, and supporting materials.
Branding
Inspired by the elegance and precision of a flower and aesthetic treatments. The system reflects sophistication, care, and trust through refined typography, photography, and iconography.
Flyers
Cards
Including gift cards, loyalty programs, and presentation cards, all aimed at strengthening customer engagement.
Social Media
I established templates for posts and stories to promote treatments, events, and special offers. I also collaborated with the Marketing team on video content to strengthen the brand’s presence.
Posts
Stories
Applications
The brand identity was also implemented across the physical space, from exterior signage and reception to uniforms and equipment. These applications created a consistent and welcoming environment that reinforced trust and professionalism.
Window
Storefront
