Agustín Spritzer - Product Designer

About the project

Created to introduce the philosopher who gives Maimonides University its name to its educational community, this project was designed as a gamified course.

The goal was to craft a complete visual identity, covering brand development, digital and interactive assets, video graphics, posters and banners, as well as graphic patterns and other supporting materials.

Graphic Elements

Based on the writings of Maimonides himself and the traditional architecture of Andalusia, Spain, the graphic elements draw inspiration from 17th-century texts that revisit his legacy.

One of the strongest signals impacting

a host’s success on Airbnb is the cleanliness score, left by guests after each stay. It affects property ratings

and search visibility

One of the strongest signals impacting a host’s success on Airbnb

is the cleanliness score, left by guests after each stay. It affects property ratings and search visibility

Patterns

Posters & Cards

Posters

Front Cards

Illustrated cards created for the gamified course, designed to showcase Maimonides’ different facets and bring his legacy to life through playful, interactive learning.

Back Cards

Design foundations

The visual system was built to reflect both the cultural and historical legacy of Maimonides. The color palette draws from Andalusian architecture, while the chosen typography, with its expressive ligatures, reinforces the conceptual depth and timeless character of his work.

One of the strongest signals impacting

a host’s success on Airbnb is the cleanliness score, left by guests after each stay. It affects property ratings

and search visibility

One of the strongest signals impacting a host’s success on Airbnb

is the cleanliness score, left by guests after each stay. It affects property ratings and search visibility