Who I am
As Product Designer, I'm always trying to understand how things could work differently to reduce friction and add clarity.
I’m not someone who overthinks for too long, I just prefer to try something simple and see how it goes. And if it doesn’t work, I’d rather focus on what can be improved and move forward.
Design doesn’t switch off when the workday ends. For me, it’s a way of seeing the world by noticing the little things that make an experience feel special, like when a restaurant surprises you with something you didn’t expect. It’s simple, powerful, and sometimes invisible. And that’s the kind of impact I strive for.
Design Philosophy
Context comes first
Just like form follows function, I believe good design starts before the wireframes. I like to understand what we’re solving, who it’s for, and why it matters, always aiming to align with the business goals and priorities. Asking the right questions is the seed for creating better experiences for people that impact the business.
Small fixes, real impact
I’ve always been fascinated by how small, well-designed things can change everything (even the course of the story!) That’s why I love spotting opportunities through data, and sometimes through intuition too 😅: when it reveals a problem and with just a few tiny tweaks, we can change the whole user experience.
Keep it simple
I see simplicity as a way of working, not just an aesthetic. It goes beyond design, it’s in how I organize my files, make choices, and even how I live. I believe in starting from the root problem and solving it with the simplest possible solution, not by reinventing the wheel, but by making what already exists work better.
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